Branding & Websites

From crafting new brand identities for emerging startups to reimagining the visual presence of established companies, I partner with stakeholders to design modern, memorable, and cohesive brand systems. My experience includes developing corporate stationery, pitch decks, email signatures, and robust style guides that equip teams with a dynamic and consistent visual identity.

Overview

• Coleman Powersports: Custom website & banner creatives
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• Anecdote Cafe: Logo creation, brand assets and menu designs

• SYO Labs: Logo Design, Branding & Website

Lead Designer, Agency
Elevato Digital
Graphic Designer, Freelance
Lil Monsters Playground
Anecdote Cafe
Logo Design
Brand Identity
Iconography
Web Design
Email Design
UX/UI Design
Brand Assets
Typography
Corporate Stationary
Coleman Powersports

New website design + banner creatives

Laptop screen showing Coleman Powersports website with a banner image of two people wearing helmets high-fiving outdoors near a powersport vehicle, text 'WE POWER. YOU ADVENTURE.', and a red button labeled 'EXPLORE POWERSPORTS'.
Mobile website screen showing Coleman Powersports with the slogan 'We power. You adventure.' A man is kneeling by a fire pit adding wood near an all-terrain vehicle, and a woman stands nearby holding a camping chair in a wooded outdoor setting.
Coleman Powersports logo with the slogan 'WE POWER. YOU ADVENTURE.' next to an off-road go-kart featuring red seats branded with Coleman, parked on a dirt path by a lake with grassy hills in the background.Banner with Coleman Powersports logo and slogan 'We Power. You Adventure.' in the center, flanked by an off-road go-kart with a red Coleman seat by a lakeside on the left and a black mini motorcycle resting in a field of wildflowers with trees in the background on the right.Red Coleman Powersports utility vehicle on the left and camo-patterned mini motorcycle on the right with the text 'We Power. You Adventure' and a call to explore Powersports.
Anecdote Cafe

Branding and menu designs

Exterior of a cafe named Anecdote with coral-colored walls, large windows, and glass doors featuring a logo of a turquoise octopus wrapped around a white coffee cup.
A tri-fold menu titled Anecdote featuring two sections: Wine and Beer. The Wine section lists wines with their prices and origins, including Mischief and Mayhem Pinot Noir from Burgundy, Coppola Cabernet Sauvignon from Sonoma, Hanna Chardonnay from Russian River Valley, Evolution Lucky No. 9 White Blend from Dayton, Domaine Serene Rosé from Willamette Valley, and Cantine Maschio Prosecco Brut from Veneto. The Beer section lists Incredible Pedal IPA by Denver Beer Co, Craft Lager by Upslope Brewing Company, Pink Vaper Stew by Ska Brewing, 90 Shilling Ale by Odell Brewing, and Nitro Milk Stout by Left Hand Brewing, all priced at 6. Happy Hour is noted from 3 to 6 PM.Three angled menu pages titled Anecdote showing sections for craft cocktails, soft opera coffee options, wine including Cabernet and Chardonnay, beer varieties, and classic cocktails like Old Fashioned and Manhattan, with colorful geometric header and footer designs.Logo with a light blue octopus and the word Anecdote above it, surrounded by the words cafe, bar, creative space, and bakery.
SYO Labs

Logo Design, Brand Style Guide, Website Design

Multiple white laptops and smartphones display SYO Labs website with green background, showing refining hemp solutions and wholesale cannabinoid ingredients and white label products pages.
SYOLABS Brand Guidelines title text on black background with abstract shape in gradient gold, white, and green on the right.SY O Labs logo brand guide showing two main logo layouts—primary logo and vertical stack—in color on white and black backgrounds, plus isolated icon in color, black, and white.Color palette guide showing five colors: SYO Dark Green (#007758, rgb 0,119,88), Green Highlights (#30e1bb, rgb 48,225,187), Light Grey (#f1f2f2, rgb 241,242,242), Black (#000000, rgb 0,0,0), and Gold with bottom color #e9e2ab (rgb 233,226,177) and top color #a56c48 (rgb 165,108,72). The palette is described as high contrast, sophisticated, and descriptive for use with light grey, black, or SYO green with green highlights and gold accents.Black background showing fonts used: Logo Typeface is Coolvetica in teal; Primary Typeface is Open Sans in white; examples include Header 48pt, Subheader 36pt Kerning 50px, and Body Text 18pt.
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Go to portfolio

Trialkit

Hands holding a folded flyer for TrialKit, featuring the tagline 'From data chaos to courtroom clarity' and describing its AI platform for automating discovery, transcribing media, and visualizing case data with timelines and maps, targeted at criminal defense attorneys. Flyer includes a graphic of a linked data interface and a call-to-action to schedule a call at partnerships@trialkit.ai.
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Website
Marketing Assets
Print Work

Ophelia

Laptop screen displaying a webpage titled 'Why is the fentanyl crisis so bad?' with a subtitle about understanding the severity and responses to the crisis, and an image showing vials labeled 'Fentanyl Crisis'.
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Ad Creatives
Brand Materials
Web Design

Terry Knickbocker

Two promotional banners for TK's fall 2020 enrollment. The top banner is grayscale with a man holding his finger to his lips and the text, "How good do you want to be?" in black and orange. The bottom banner is in color with a woman looking directly at the camera, featuring text advertising a "9 Week Fall Intensive" saying, "How good do you want to be?" and TK's enrollment message in white and orange.
See work
Ad Creatives
Web Design
Marketing
Text logo displaying the name elizabeth.doig in a serif font.
Get in touch at elizabeth.m.doig@gmail.com