While working as an in-house designer on the marketing team, Ophelia Health went from a start-up to industry leader. I was responsible for developing the visual design system, and bringing our brand to our consumers and B2B partners.
• Crafted a new style guide, brand graphics and led company rebrand to ensure brand consistency across company operations.
• Designed ad creatives for paid media campaigns and content for organic social.
• Collaborated with agencies on creative projects such as the AdAge recognized campaign "F*ck Rehab for Opioids", a new company website, and "Your Day With Ophelia" video campaign.
Visual documents to improve communication with our consumers and B2B audience
Social media content to grow our audience with aesthetics to represent our visual brand
I developed blog and infographic designs that supported our SEO strategy by improving content visibility and engagement. These assets helped strengthen our keyword rankings, increase organic traffic, and boost click-through rates from search.
To support content distribution, I designed branded social assets to promote new blog posts across organic channels. These posts helped boost reach, encourage audience interaction, and drive traffic back to the site — contributing to stronger overall engagement with our SEO-driven content.
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My goal was to make our educational content more engaging while supporting our SEO growth. These blog and infographic designs helped drive consistent increases in organic visibility and audience engagement, helping our pages perform better on search over time.
